Migration From HubSpot to Salesforce Marketing Cloud to streamline Campaign Management
About the Client
A NASDAQ-listed global energy tech company into renewable energy & semiconductors, it is also one of the world’s leading suppliers of micro inverter-based solar & battery systems.
Business Requirements
- Multiple custom Email Templates to be migrated to ensure seamless transition
- Building Landing Pages to conduct marketing campaigns using SFMC for all the associated campaigns and email templates
- Creating journeys in SFMC to implement the workflows from HubSpot
- Automating Filtered Data extension refresh in SFMC to ensure newly added records are automatically added to the filtered data extension